Fashion has always been a passion long before we decided to get into boutique ownership. We wanted to create a chain that is set apart from all other online fashion houses. Being distinctive and different is our authentic way of showing various styles that are interchangeable. 

In 2016, we started our journey by opening a unique brand that caters to women. We offer distinctive, and versatile looks that inspires women to be confident with their own style.

Our mission is to inspire and ignite the inner beauty of woman and to build confidence through style.